Brenda B. AsarePresident & CEO
“My passion is helping organizations transform the world by going beyond limitations to achieve breakthrough results.”
Brenda assumed the role of President & CEO in February 2014. Since joining The Alford Group over a decade ago, she has assisted clients in taking their organizations to the next level by building their capacity, strengthening their boards, creating donor-centered relationships, and elevating the culture of generosity to support bold visions to impact communities in more meaningful ways. She has partnered with clients to raise over $2 billion to create game–changing results to fuel their visions.
Brenda brings over 25 years of not-for-profit management and resource development experience. Prior to joining The Alford Group, she was Chief Development Officer with the American Red Cross in Chicago where she spearheaded a $13 million campaign to build the country’s first Disaster Operations Center. She also headed up various disaster fundraising efforts raising over $100 million. There she recruited and mentored talented development professionals who have gone on to work as leaders in the nonprofit sector.
She is a frequent speaker on Principal and Major Gifts development and Board Governance. Workshop attendees enjoy her sense of humor and the way she creatively makes topics come to life. Her passion lies in ensuring brighter futures for children in need of positive influences and access to opportunities so they have a springboard to succeed. Brenda is active in her church and on the boards of The Children’s Place and the African American Legacy Fund.
She prides herself on being open–minded, solving old problems in new ways and being willing to try new things. Brenda and her husband Michael are raising two wonderful children who understand the importance of making their community a better place through service and leadership. In her free time, she enjoys cooking, gardening, interior design, and spending time with her family.
Joined The Alford Group: 2004
- The YWCA USA
- Presbyterian Church of the USA
- The Chicago Community Trust
- The Art Institute of Chicago
- Greater Milwaukee Community Foundation
- Madison Community Foundation
- NorthShore University HealthSystem Foundation
- Habitat for Humanity
Education & Credentials:
- B.S. Business, University of South Carolina
- MBA Marketing, Washington University in St. Louis where she received the prestigious Dean’s Service Award