During our recent webinar Getting the Most from Your Board: It’s a two-way street we had several questions from participants that we weren’t able to answer before the webinar ended. We’d like to share those questions – and our answers – with you here!
Q: Our board members are really busy people and never seem to have enough time to devote to our organization. How do you deal with that?
A: Be sure your meetings happen when the most board members can be there and change the day and/or time if needed. Be careful that board members don’t overcommit and sign up for too many activities or responsibilities. Think about how many meetings you have and cut back on unnecessary meetings or offer remote attendance options (video/phone).
Q: Our board attendance is really low. How can we encourage better attendance?
A: Be sure that your meetings are productive and really well-run. They should start and finish on time. Include key decisions and action items and discussion of strategic issues on the agenda, not just a bunch of reports. Include a “mission moment” that helps educate and inspire board members. Continue reading →
Photo: Alford Group staff at As Good as It Gives: America’s Philanthropy Today on June 17, 2016 at Mesirow Financial in Chicago.
The Alford Group co-sponsored As Good as It Gives: America’s Philanthropy Today with Mesirow Financial in Chicago to share this year’s Giving USA numbers and discuss what the numbers mean for not-for-profit organizations.
Here are the main takeaways:
Giving is on the rise
The Alford Group’s Executive Vice President Sharon Tiknis and Senior Consultant Diane Knoepke presented to the room and reported that 2015 was America’s most generous year ever, as donors collectively gave over $373 billion. Giving is on a two-year increase, as 2014 was previously charted as the most generous year of giving. Since the Great Recession ended in 2009, giving has increased by 23 percent. Individuals continue to represent the majority of giving in America at 71 percent of total giving in 2015.
Midway through last week’s Cause Marketing Forum (CMF), during Katrina McGhee’s great talk on personal branding, I noted that a significant number of the CMF presenters—representing both causes and companies—were explicitly emphasizing one key practice. These cause marketing leaders focus on their strengths. They understand their organizational strengths and partner with others to mitigate their organizational weaknesses. In contrast to the trends earlier this decade when it started to feel like major cause marketers were shifting to owning self-made cause platforms over building partnership portfolios, this strengths-based approach is facilitating significant creativity and impact.
Instead of adopting a certain trend in structure or activation, today’s cause marketing leaders are focusing on what will work for them. For some, that is creating an owned national platform with local and agency partners providing support. For others, it is forging one or more partnerships of complementary opposites who each bring what the other needs. Through collaboration, they are then able to achieve the business and social impact results that they could not have achieved on their own.
Four Examples from Cause Marketing Forum 2016:
A few examples (of many, many more) that I found particularly instructive from last week’s event: Continue reading →
At The Alford Group, diversity is one of our core values and we are proud to have been the diversity partner with AFP and the AFP Foundation for the past 17 years. We hosted this year’s AFP Diversity Session, “Foundations Empowering Change: Not Business As Usual,” which featured a facilitator and panelists who are committing funds, insights, counsel, social capital, time and other resources toward building diversity, equity, and inclusion in their own organizations and the organizations with which they partner. They are:
Miki Akimoto, U.S. Trust, Bank of America Private Wealth Management
HeHershe Busuego, The Boston Foundation
Beth Smith, The Hyams Foundation
Let’s start at the very beginning…a very good place to start…
Remember that song from The Sound of Music? Just like Do-Re-Mi, we must understand and use a shared set of building blocks if we want to sing together. Linetta Gilbert provided us with a primer and reminder of the key terms and concepts we all need to use to share and advance our ongoing conversation. Continue reading →
How can corporate/nonprofit relationships be mutually beneficial?
Relationships between corporations and nonprofits can drive important outcomes for all parties, including employees, customers, and beneficiaries. The approach to any partnership, however, can dictate its success or lack thereof. The context for your relationship can range from a hands-off, in-name-only agreement to what we’re calling a “Corporate Social Compact,” one which maximizes the results of your work together. Continue reading →
The following post comes to us from Maree Bullock, Vice President of The Alford Group, and wife of the late Jimmie Alford. We couldn’t think of a better way to ring in 2016 than to remember Jimmie’s contribution to our lives and the nonprofit sector, especially its future leaders. Enjoy the rest of 2015 and we’ll see you in the new year. Cheers.
Dear Colleagues —
We create legacies throughout our lives — Some we choose — Others choose us!
Several years ago Jimmie chose to teach, mentor and coach the future generation of leaders in the not-for-profit sector. He was very intentional about that goal. In a formal way he taught at North Park University and Notre Dame University. Informally he mentored and coached hundreds — never turning down a request or an opportunity to explore career opportunities in the sector with those seeking his advice and counsel.
A few weeks ago, I hosted 5 Alford Scholars currently receiving financial assistance from the Jimmie R. Alford Scholarship Fund at North Park University. During our lunch together each scholar shared their life story — their adversities and struggles — their determination to create their own legacies in the sector. Much of what they shared mirrored Jimmie’s own challenges and struggles. Each of the scholars learned about Jimmie’s life, determination and impact.
Today there is $250,000 in the Jimmie R. Alford Scholarship Fund. Fourteen scholars have benefited to date. Each year four new scholars benefit from the Fund.
As I write this I ask myself “What legacy am I intentionally creating? How lasting and impactful will it be?”
What legacy are you intentionally creating?
Merry Christmas and happy New Year to each of you! 2016 provides a new year to create new legacies and enhance already-created legacies.
Consider one of the most popular childhood tales, Cinderella, the story about a chore girl’s transformation from neglect to fairy tale success. Cinderella lived her life in obscurity, abandoned and often mistreated by her “family,” her best attributes going unnoticed. Despite her circumstances, she still aspired to greatness. It was not until she received significant support and attention, however, that she came to achieve her dream of living a better life.
Similar to the Cinderella story, annual giving programs have become the chore girl of nonprofit fundraising. Like Cinderella’s mean step-sisters, major gift programs and large events are in the limelight, demanding valuable attention and all the best efforts a development office has to offer. Granted, they are important elements of the story and result in very real and meaningful contributions toward an organization’s revenue goals, but the focus on the visible and demanding major gift and event programs often results in neglect of annual gifts.
It doesn’t have to be this way!
With attention, support, and a little strategic planning, you can transform your annual giving program from the chore girl to the belle of the ball that it should be. Continue reading →
Last month, the Girl Scouts of Western Washington were in quite the predicament. When confronted with the dilemma to either accept a $100,000 major gift that would be highly beneficial to the advancement of the organization and some of its participants, or return the donation and lose out on the funding but avoid having to discriminate against transgender girls, it was evident that the Girl Scouts of Western Washington prioritized their mission over money. But they didn’t stop with returning the donation. As any smart and adaptable organization would, they leveraged the opportunity and started an online fundraising campaign to recoup the $100,000, attracting nearly three times the goal in less than a week. The Girl Scouts of Western Washington’s actions showcased the organization’s values, their ability and willingness to stand up for those values, and reinforced their brand, effectively telling the organization’s story and connecting with donors who hold the same values. In the words of Megan Ferland, Girl Scouts of Western Washington’s CEO, “every girl should have the opportunity to be a girl scout if she wants to.”
So what can your nonprofit take from this story? To start, it is important to identify under what circumstance you should return a major gift or donation. Continue reading →
There were three remarkable winners of the Diversity Art Showcase at this year’s AFP International Conference. Laura, Oscar and Tali’s work depicts how they view philanthropy. The winners, all from Art with a Heart and Lakeland Elementary/Middle School in Baltimore, explored the ideas of diversity and philanthropy through mixed media creations. Local artists judged the student’s artwork to award a first, second, and third place. The winning pieces were displayed in the Diversity Youth Art Showcase during AFP’s March 2015 International Fundraising Conference at the Baltimore Convention Center. The students were recognized throughout the conference, including at the opening plenary with 3,500 conference attendees in the audience.
Watch the video below to hear Brenda Asare, President & CEO of The Alford Group talk about our firm’s calling to engage the sector around diversity, and what the Diversity Session and Diversity Art Showcase bring to the artists, conference attendees and the broader AFP community.
See the photo gallery of the 2015 Showcase winners below.
The Alford Group has been a proud sponsor of Diversity at the AFP Conference for 16 years. We hold a strong commitment to diversity as one of our core values, and continue to encourage conversation about diversity in the not-for-profit sector through many different lenses.