Giving USA Numbers and Beyond

TAG group photo2Photo: Alford Group staff at As Good as It Gives: America’s Philanthropy Today on June 17, 2016 at Mesirow Financial in Chicago.

 

The Alford Group co-sponsored As Good as It Gives: America’s Philanthropy Today with Mesirow Financial in Chicago to share this year’s Giving USA numbers and discuss what the numbers mean for not-for-profit organizations.

Here are the main takeaways:

  1. Giving is on the rise

The Alford Group’s Executive Vice President Sharon Tiknis and Senior Consultant Diane Knoepke presented to the room and reported that 2015 was America’s most generous year ever, as donors collectively gave over $373 billion. Slide 7Giving is on a two-year increase, as 2014 was previously charted as the most generous year of giving. Since the Great Recession ended in 2009, giving has increased by 23 percent. Individuals continue to represent the majority of giving in America at 71 percent of total giving in 2015.

 

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One Key Practice of Today’s Leading Cause Marketers

Feature Image 5 Midway through last week’s Cause Marketing Forum (CMF), during Katrina McGhee’s great talk on personal branding, I noted that a significant number of the CMF presenters—representing both causes and companies—were explicitly emphasizing one key practice. These cause marketing leaders focus on their strengths. They understand their organizational strengths and partner with others to mitigate their organizational weaknesses. In contrast to the trends earlier this decade when it started to feel like major cause marketers were shifting to owning self-made cause platforms over building partnership portfolios, this strengths-based approach is facilitating significant creativity and impact.

Instead of adopting a certain trend in structure or activation, today’s cause marketing leaders are focusing on what will work for them. For some, that is creating an owned national platform with local and agency partners providing support. For others, it is forging one or more partnerships of complementary opposites who each bring what the other needs. Through collaboration, they are then able to achieve the business and social impact results that they could not have achieved on their own.

Four Examples from Cause Marketing Forum 2016:

A few examples (of many, many more) that I found particularly instructive from last week’s event: Continue reading

Diversity and Inclusion – the conversation between foundations and not-for-profits: Thoughts from Brenda Asare

What’s happening around diversity and inclusion among foundations?

At the AFP 2016 International Conference, Brenda Asare, President & CEO of The Alford Group spoke briefly about foundations and their interactions with not-for-profits around diversity and inclusion.

Having trouble viewing this video? See it here.

The Long Road to Equity is Paved with Data, Innovation and Optimism

At The Alford Group, diversity is one of our core values and we are proud to have been the diversity partner with AFP and the AFP Foundation for the past 17 years. We hosted this year’s AFP Diversity Session, “Foundations Empowering Change: Not Business As Usual,” which featured a facilitator and panelists who are committing funds, insights, counsel, social capital, time and other resources toward building diversity, equity, and inclusion in their own organizations and the organizations with which they partner. They are:

  • Linetta Gilbert, Managing Partner, Gilbert & Associates (Facilitator)
  • Miki Akimoto, U.S. Trust, Bank of America Private Wealth Management
  • HeHershe Busuego, The Boston Foundation
  • Beth Smith, The Hyams Foundation

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Let’s start at the very beginning…a very good place to start…

Remember that song from The Sound of Music? Just like Do-Re-Mi, we must understand and use a shared set of building blocks if we want to sing together. Linetta Gilbert provided us with a primer and reminder of the key terms and concepts we all need to use to share and advance our ongoing conversation. Continue reading

Have Your Cake and Share it Too

How can corporate/nonprofit relationships be mutually beneficial?

Have your cake and share it too; Image from httpbestfriendsforfrosting.com/2012/12/christmas-dessert-table-all-wrapped-up/img_6063/#lightbox/0/Relationships between corporations and nonprofits can drive important outcomes for all parties, including employees, customers, and beneficiaries. The approach to any partnership, however, can dictate its success or lack thereof. The context for your relationship can range from a hands-off, in-name-only agreement to what we’re calling a “Corporate Social Compact,” one which maximizes the results of your work together. Continue reading

Welcoming 2016, remembering Jimmie Alford, creating legacies

 

The following post comes to us from Maree Bullock, Vice President of The Alford Group, and wife of the late Jimmie Alford. We couldn’t think of a better way to ring in 2016 than to remember Jimmie’s contribution to our lives and the nonprofit sector, especially its future leaders. Enjoy the rest of 2015 and we’ll see you in the new year. Cheers.

 

Maree BullockDear Colleagues —

We create legacies throughout our lives — Some we choose — Others choose us!

Several years ago Jimmie chose to teach, mentor and coach the future generation of leaders in the not-for-profit sector. He was very intentional about that goal. In a formal way he taught at North Park University and Notre Dame University. Informally he mentored and coached hundreds — never turning down a request or an opportunity to explore career opportunities in the sector with those seeking his advice and counsel.

A few weeks ago, I hosted 5 Alford Scholars currently receiving financial assistance from the Jimmie R. Alford Scholarship Fund at North Park University. During our lunch together each scholar Jimmie Alfordshared their life story — their adversities and struggles — their determination to create their own legacies in the sector. Much of what they shared mirrored Jimmie’s own challenges and struggles. Each of the scholars learned about Jimmie’s life, determination and impact.

Today there is $250,000 in the Jimmie R. Alford Scholarship Fund. Fourteen scholars have benefited to date. Each year four new scholars benefit from the Fund.

As I write this I ask myself “What legacy am I intentionally creating? How lasting and impactful will it be?”

What legacy are you intentionally creating?

Merry Christmas and happy New Year to each of you! 2016 provides a new year to create new legacies and enhance already-created legacies.

Maree G. Bullock

Cinderella and her Fairy Godmother

From Chore Girl to Cinderella: Transforming your Annual Giving Program to Belle of the Ball

Consider one of the most popular childhood tales, Cinderella, the story about a chore girl’s transformation from neglect to fairy tale success. Cinderella lived her life in obscurity, abandoned and often mistreated by her “family,” her best attributes going unnoticed. Despite her circumstances, she still aspired to greatness. It was not until she received significant support and attention, however, that she came to achieve her dream of living a better life.

Similar to the Cinderella story, annual giving programs have become the chore girl of nonprofit fundraising. Like Cinderella’s mean step-sisters, major gift programs and large events are in the limelight, demanding valuable attention and all the best efforts a development office has to offer. Granted, they are important elements of the story and result in very real and meaningful contributions toward an organization’s revenue goals, but the focus on the visible and demanding major gift and event programs often results in neglect of annual gifts.

It doesn’t have to be this way!

With attention, support, and a little strategic planning, you can transform your annual giving program from the chore girl to the belle of the ball that it should be. Continue reading

Major Gifts Donations: Return to Sender?

Last month, the Girl Scouts of Western Washington were in quite the predicament. When confronted with the dilemma to either accept a $100,000 major gift that would be highly beneficial to the advancement of the organization and some of its participants, or return the donation and lose out on the funding but avoid having to discriminate against transgender girls, it was evident that the Girl Scouts of Western Washington prioritized their mission over money. But they didn’t stop with returning the donation. As any smart and adaptable organization would, they leveraged the opportunity and started an online fundraising campaign to recoup the $100,000, attracting nearly three times the goal in less than a week. The Girl Scouts of Western Washington’s actions showcased the organization’s values, their ability and willingness to stand up for those values, and reinforced their brand, effectively telling the organization’s story and connecting with donors who hold the same values. In the words of Megan Ferland, Girl Scouts of Western Washington’s CEO, “every girl should have the opportunity to be a girl scout if she wants to.”

So what can your nonprofit take from this story? To start, it is important to identify under what circumstance you should return a major gift or donation. Continue reading

diversity art showcase

Diversity Art Showcase at AFP International

There were three remarkable winners of the Diversity Art Showcase at this year’s AFP International Conference. Laura, Oscar and Tali’s work depicts how they view philanthropy. The winners, all from Art with a Heart and Lakeland Elementary/Middle School in Baltimore, explored the ideas of diversity and philanthropy through mixed media creations. Local artists judged the student’s artwork to award a first, second, and third place. The winning pieces were displayed in the Diversity Youth Art Showcase during AFP’s March 2015 International Fundraising Conference at the Baltimore Convention Center. The students were recognized throughout the conference, including at the opening plenary with 3,500 conference attendees in the audience.

Watch the video below to hear Brenda Asare, President & CEO of The Alford Group talk about our firm’s calling to engage the sector around diversity, and what the Diversity Session and Diversity Art Showcase bring to the artists, conference attendees and the broader AFP community.

See the photo gallery of the 2015 Showcase winners below.

Diversity Art Showcase at the AFP 2015 International Fundraising Conference, March 29-31, 2015, in Baltimore, Md. from AFP IHQ on Vimeo.

The Alford Group has been a proud sponsor of Diversity at the AFP Conference for 16 years. We hold a strong commitment to diversity as one of our core values, and continue to encourage conversation about diversity in the not-for-profit sector through many different lenses.