Over just the past few months, we have been the beneficiaries of an absolute embarrassment of riches in terms of high-powered convenings and insight-filled reports related to corporate/social sector collaboration and investment. I dare say we are seeing an unprecedented level of research and conversation about the role of companies in driving social sector outcomes and vice versa. While digesting it all can feel like sipping from a firehose, I’m finding that so many of my partnership conversations right now are coming back to three themes, all of which are supported and driven by these great insights coming from all corners of the corporate social innovation and philanthropic worlds.
#1 Heightened consumer expectations, and how companies are responding
Sixty percent (60%) of Americans now expect companies to play a greater role in society, particularly given the new administration. Tina-Marie Adams, Midwest Managing Director of APCO Worldwide, shared this data point at last month’s Social Innovation Summit, drawn from research her firm had recently completed. This is further borne out by data from Cone Communications’ 2017 CSR Study, which found that “millennials are putting their faith in companies to ignite change,” with 71% of millennials hopeful that business will take the lead (compared to U.S. average of 63%). Continue reading →
By Amy Hines, Senior Vice President, The Alford Group
With the start of an unprecedented intergenerational wealth transfer, not-for-profits have a lot to gain by avoiding any inadvertent pitfalls that deter potential donors from contributing to their efforts. With access to the internet, donors do not have to rely on government scrutiny to avoid unscrupulous charities (Besides, government entities have limited authority as watchdogs). Donors can look for evidence themselves, vetting charities with a tap or a click.
Maintaining integrity is key—but ensuring that an organization’s optics convey that integrity is also essential.
A potential donor’s due diligence before opening her wallet, is likely to take place by heeding to the credo–“follow the money.” While that may in fact be just a line in a movie, it resonates in the philanthropic ether as a sound way to approach investigating an organization’s worthiness.
How do potential donors assess the money trail? There are several logical ways:
Look at the organization’s website to see if financial information is being reported in a transparent way.
Go online to GuideStar, the primary resource for accessing an organization’s IRS 990 and comparing similar organizations.
Go online to Charity Navigator to see how the organization is rated.
Go online to BBB Wise Giving, to check out whether they have been accredited as a trustworthy national organization.
It’s important for not-for-profits to manage the optics of their organizations in these four locations. Here’s how.Continue reading →
Almost every company is a good fit for at least a handful of nonprofits, and every company is a bad fit for quite a few nonprofits. The inverse is also true: almost every nonprofit is a good fit for at least a handful of businesses, and every nonprofit is a bad fit for quite a few companies.
With increasingly discerning audiences, a volatile political climate, blurred lines that used to seem bright, and the unprecedented speed of change and information, what must nonprofits and companies do to successfully partner with one another?
How to fortify partnerships against the elements
Any partnership without a little bit of risk is also likely a partnership without any value or interest. Of course, we all know there are good risks and bad risks. Below you will find ways to make sure the risks you take are planned and smart and likely to have great returns. Here are the five must-haves for a successful corporate-nonprofit partnership: Continue reading →
How to find great, or even good, nonprofit board members is an ongoing challenge. For many nonprofit organizations the board development issue feels especially urgent right now. The competition for good board members is increasing.
The philanthropic environment has nearly recovered from the Great Recession, but many philanthropists are still very cautious about where to invest their dollars, time and energy. Organizations who have been largely supported by government grants and contracts, their long-held intention to diversify their revenue through board members with financial capacity and connections, are now faced with the reality that it’s harder than they thought to find strong board members.
Regardless of the type of nonprofit you serve, its size, or the nature of your board and organizational funding, the following tips will help you get started on a productive path of board development. Continue reading →
Prospect research can be a complex subject, but it’s vital to growing and developing your nonprofit’s donor base.
With over $373 billion donated last year, giving is on the rise, which means that prospect research is more important than ever for capitalizing on your donors’ generosity and building strong relationships with them.
In this guide, we’ll cover all of the basics, from the definition down to the nitty-gritty details of how prospect research can work for you!
During our recent webinar Getting the Most from Your Board: It’s a two-way street we had several questions from participants that we weren’t able to answer before the webinar ended. We’d like to share those questions – and our answers – with you here!
Q: Our board members are really busy people and never seem to have enough time to devote to our organization. How do you deal with that?
A: Be sure your meetings happen when the most board members can be there and change the day and/or time if needed. Be careful that board members don’t overcommit and sign up for too many activities or responsibilities. Think about how many meetings you have and cut back on unnecessary meetings or offer remote attendance options (video/phone).
Q: Our board attendance is really low. How can we encourage better attendance?
A: Be sure that your meetings are productive and really well-run. They should start and finish on time. Include key decisions and action items and discussion of strategic issues on the agenda, not just a bunch of reports. Include a “mission moment” that helps educate and inspire board members. Continue reading →
Photo: Alford Group staff at As Good as It Gives: America’s Philanthropy Today on June 17, 2016 at Mesirow Financial in Chicago.
The Alford Group co-sponsored As Good as It Gives: America’s Philanthropy Today with Mesirow Financial in Chicago to share this year’s Giving USA numbers and discuss what the numbers mean for not-for-profit organizations.
Here are the main takeaways:
Giving is on the rise
The Alford Group’s Executive Vice President Sharon Tiknis and Senior Consultant Diane Knoepke presented to the room and reported that 2015 was America’s most generous year ever, as donors collectively gave over $373 billion. Giving is on a two-year increase, as 2014 was previously charted as the most generous year of giving. Since the Great Recession ended in 2009, giving has increased by 23 percent. Individuals continue to represent the majority of giving in America at 71 percent of total giving in 2015.
Midway through last week’s Cause Marketing Forum (CMF), during Katrina McGhee’s great talk on personal branding, I noted that a significant number of the CMF presenters—representing both causes and companies—were explicitly emphasizing one key practice. These cause marketing leaders focus on their strengths. They understand their organizational strengths and partner with others to mitigate their organizational weaknesses. In contrast to the trends earlier this decade when it started to feel like major cause marketers were shifting to owning self-made cause platforms over building partnership portfolios, this strengths-based approach is facilitating significant creativity and impact.
Instead of adopting a certain trend in structure or activation, today’s cause marketing leaders are focusing on what will work for them. For some, that is creating an owned national platform with local and agency partners providing support. For others, it is forging one or more partnerships of complementary opposites who each bring what the other needs. Through collaboration, they are then able to achieve the business and social impact results that they could not have achieved on their own.
Four Examples from Cause Marketing Forum 2016:
A few examples (of many, many more) that I found particularly instructive from last week’s event: Continue reading →
At The Alford Group, diversity is one of our core values and we are proud to have been the diversity partner with AFP and the AFP Foundation for the past 17 years. We hosted this year’s AFP Diversity Session, “Foundations Empowering Change: Not Business As Usual,” which featured a facilitator and panelists who are committing funds, insights, counsel, social capital, time and other resources toward building diversity, equity, and inclusion in their own organizations and the organizations with which they partner. They are:
Miki Akimoto, U.S. Trust, Bank of America Private Wealth Management
HeHershe Busuego, The Boston Foundation
Beth Smith, The Hyams Foundation
Let’s start at the very beginning…a very good place to start…
Remember that song from The Sound of Music? Just like Do-Re-Mi, we must understand and use a shared set of building blocks if we want to sing together. Linetta Gilbert provided us with a primer and reminder of the key terms and concepts we all need to use to share and advance our ongoing conversation. Continue reading →