By Amy Hines, Senior Vice President, The Alford Group
With the start of an unprecedented intergenerational wealth transfer, not-for-profits have a lot to gain by avoiding any inadvertent pitfalls that deter potential donors from contributing to their efforts. With access to the internet, donors do not have to rely on government scrutiny to avoid unscrupulous charities (Besides, government entities have limited authority as watchdogs). Donors can look for evidence themselves, vetting charities with a tap or a click.
Maintaining integrity is key—but ensuring that an organization’s optics convey that integrity is also essential.
A potential donor’s due diligence before opening her wallet, is likely to take place by heeding to the credo–“follow the money.” While that may in fact be just a line in a movie, it resonates in the philanthropic ether as a sound way to approach investigating an organization’s worthiness.
How do potential donors assess the money trail? There are several logical ways:
- Look at the organization’s website to see if financial information is being reported in a transparent way.
- Go online to GuideStar, the primary resource for accessing an organization’s IRS 990 and comparing similar organizations.
- Go online to Charity Navigator to see how the organization is rated.
- Go online to BBB Wise Giving, to check out whether they have been accredited as a trustworthy national organization.
It’s important for not-for-profits to manage the optics of their organizations in these four locations. Here’s how. Continue reading