Prospect research can be a complex subject, but it’s vital to growing and developing your nonprofit’s donor base.
With over $373 billion donated last year, giving is on the rise, which means that prospect research is more important than ever for capitalizing on your donors’ generosity and building strong relationships with them.
In this guide, we’ll cover all of the basics, from the definition down to the nitty-gritty details of how prospect research can work for you!
Specifically, we’ll answer these questions:
- What is prospect research?
- What data does prospect research target?
- How does prospect research work?
- Why is prospect research important?
- How can I use prospect research?
Let’s get started!
What is prospect research?