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Fall Webinar Series 2018

September – October, 2018 | Online | Free to Register

Join us for one or all of our webinars this fall! Hear from experts on topics affecting philanthropy today. Together, we can aim higher, reach further, and dream bigger.

New Megadonor Archetypes: A study of the donors from the Giving Pledge

September 6, 2018 at 2 PM Eastern

High net worth individuals are growing in number and are increasingly in the public eye. Some are inclined to give, and their support can make a transformational difference. But how do they approach these decisions? And what might all donors see in the examples set by these high-profile, high-impact donors? New research by Lipman Hearne analyzes the first-person statements of 150+ billionaire households taking part in the Giving Pledge since 2010. We’ll share the key take-aways, including profiles of five new Megadonor Archetypes. We’ll discuss the implications of this research and what it means for growing philanthropy.


  • Sharon Tiknis, Executive Vice President, The Alford Group
  • Jamie Phillippe, CFRE, Vice President, The Alford Group
  • Colleen O’Grady, Philanthropic Strategist, Lipman Hearne

Communicating Your Philanthropic Value Proposition: The 4 secrets to messaging success

September 25, 2018 at 2 PM Eastern

With the increasing importance of communicating your organization’s philanthropic value proposition, now more than ever the ability to effectively articulate your mission and impact among donors and key stakeholders is critical. In this session, we will highlight the 4 key factors in developing the most effective philanthropic value proposition for your organization. We will dive into a real world case study to unbundle the essential elements that inform the development of your organization’s messaging.


  • Brenda B. Asare, President & CEO, The Alford Group
  • JoAnn Yoshimoto, CFRE, Senior Consultant, The Alford Group

Getting the Most From Your Upcoming Anniversary

October 4, 2018 at 2 PM eastern

An upcoming anniversary is a great opportunity to heighten your visibility, celebrate your impact on the community you serve, and boost fundraising efforts. With the creation of a strategic approach, organizations can leverage the occasion to significantly grow funds and awareness of your work. It’s a chance to engage key stakeholders (board members, community leaders, etc.) and can serve as a stewardship and cultivation tool throughout the entire year. This webinar will outline the steps needed to make an anniversary a success. David Koehler and Brennan Nardi from the Madison Community Foundation will present the process and results of their incredibly successful 75th anniversary. Join us to learn how to maximize your upcoming anniversary.


  • Sharon Tiknis, Executive Vice President, The Alford Group
  • Mary Kaufman-Cranney, CFRE, Vice President, The Alford Group
  • David Koehler, Vice President, Donor Engagement, Madison Community Foundation
  • Brennan Nardi, Communications Director, Madison Community Foundation

Prepare Your Donor Database for Year-End Fundraising

October 18, 2018 at 2 PM eastern

For many organizations the year-end push yields a significant portion of annual giving. It’s an important time to focus on measurement, tracking and data analysis. In addition to capturing gifts and contributions, organizations should be implementing and reviewing metrics during this period to be sure they’re on course to meet their goals. This session will fill you in on how to prepare your donor database for this year’s giving season. Find out what metrics are the most important to be tracking, how to analyze them, and how to course-correct when things don’t go as planned.


  • Wendy Hatch, CFRE, Vice President, The Alford Group
  • Mary Hackett, Associate Vice President, The Alford Group