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Guest Speaker Webinar Series

September – October 2017

We are hosting a series of FREE webinars highlighting important topics in philanthropy today. Please join us!


How to Engage Next Generation Donors

September 14, 2017 at 2pmET/1pmCT/11amPT

Diane and Dr. Moody will discuss why Gen X and Millennial donors need to be a part of every not-for-profit’s portfolio, directly and through their employers. Dr. Moody will share insights from his research on what drives giving among the next generation of donors. He will share specific, practical strategies for how to engage these donors and will challenge you to rethink donor engagement. Diane will share three key practices for helping corporate prospects engage their Gen X and Millennial employees through not-for-profit partnerships. Dr. Moody’s new book “Generation Impact: How Next Gen Donors Are Revolutionizing Giving” comes out October 2, 2017

Presenters:
Diane Knoepke, Vice President, The Alford Group
Dr. Michael Moody, Johnson Center for Philanthropy, Grand Valley State University


Diversity in Philanthropy: How to reach new demographics

September 28, 2017 at 2pmET/1pmCT/11amPT

Changing populations and a global economy demand that contemporary fundraisers understand how to be successful in increasingly multicultural communities. Over the past 30 years, the philanthropy field finally has recognized that all communities have some form of philanthropy. However, inclusion of donors of color still remains the elusive last frontier of American fundraising. Join this webinar to better understand these communities and learn why/how to reach them.

Presenters:
Brenda B. Asare, President & CEO, The Alford Group
Dr. Jackie Copeland-Carson, COO, Catholic Charities of Santa Clara County


How a Nonprofit Employee Embezzled $12 Million over 4 Years: Safeguarding your donors’ dollars and trust

October 12, 2017 at 2pmET/1pmCT/11amPT

Donors used to believe that nonprofit practices were sacrosanct, but an increase in major scandals and the rise of unethical practices have brought mistrust to the table. Nonprofit organizations are reported as being the second most frequent target of fraud and abuse committed by trusted insiders, such as employees. Many staff, board members and donors think financial auditors are responsible for catching fraudulent activity, but that is a common misconception. How can you protect your organization from unethical behavior and stay focused on your mission?

In this webinar, we will discuss the ethical threats facing nonprofits. We will dissect a real world case study where an employee of a well-known national not-for-profit organization embezzled $12 million and was never caught by the organization (his wife turned him in). We will provide you with specific action steps that can be immediately implemented to safeguard your nonprofit against such threats.

Presenters:
Sharon Tiknis, Executive Vice President, The Alford Group
Ivy Walker, CEO, Helios Digital Learning


Best Practices for Donor Recognition in 21st Century Philanthropy

October 26, 2017 at 2pmET/1pmCT/11amPT

Acknowledging your top donors is an important component to any fundraising campaign. The larger the gift, the larger the need for significant recognition. Among the most proven and effective forms of donor recognition include naming opportunities, sponsorships, and annual giving gift level listings. This webinar will walk you through best practices for donor recognition. We will hear about a real world success story presented by Kathy Alm, Chief Executive Officer of PATH International.

Presenters:
Amy Hines, Senior Vice President, The Alford Group
Karen Rotko-Wynn, Executive Vice President, The Alford Group
Kathy Alm, Chief Executive Officer, PATH International