Tag Archives: philanthropy

How to Prepare for a Major Campaign: Insights from expert fundraisers

 

By Mary Kaufman-Cranney, CFRE, Vice President

I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.

Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.

What is a major campaign?

As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.

Definition of a Major Campaign:

A carefully organized, intensive fundraising effort in a specific amount of time designed to secure extraordinary gifts for specific purpose(s) that propel the organization to a whole new level of achieving its mission & reaching its vision Continue reading

Five Tips: Engage Your Board in Major Gifts Fundraising

Practical Ideas and Tools

By Mary Kaufman-Cranney, CFRE, Vice President

While presenting at a recent AFP lunch meeting, I asked the audience, “How many of you have at least a few board members engaged in your major gift fundraising efforts?” Not to my surprise, only a handful of the more than 100 fundraisers in the room raised their hands. Then I asked, “How many of your board members are passionate about your mission?” As you would imagine, everyone in the room raised their hand! So, how do we turn that passion into fundraising action? Here are a handful of tips and tools to get results: Continue reading

Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan

 

By Wendy Hatch, CFRE, Vice President and JoAnn Yoshimoto, CFRE, Senior Consultant

Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.

Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!

How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading

Break on Through to the Other Sides: Unpacking Power Dynamics Between Funders and Funded

By Diane Knoepke, Vice President, The Alford Group

If you’re working in the social sector, you’ve probably said – or at least heard – things like this in discussions of the dynamics between grantmakers and grantseekers:

“We want this to be valuable for both sides of the equation.”

“I’ve sat on both sides of the table.”

“We need to understand how things work on the other side.”

Perhaps this “both sides” idea is a misnomer. At least that is what I walked away thinking after moderating two dynamic panels of funders and their not-for-profit partners at Friday’s “Straight Talk: Unpacking the Power Dynamic between Grantseekers and Grantmakers” event, hosted by Chicago Women in Philanthropy. When we think of partners in funding relationships as the “asker” and the “asked,” we are missing a lot of dimensions to the power dynamics present in these relationships. Continue reading

WINTER IS COMING:

Prepare your donor database for year-end fundraising with performance analysis, data clean up, and…dragonglass

By Mary Hackett, Associate Vice President and Cassandra Di Prizio, Consultant

Ok folks, Halloween is officially over and WINTER IS COMING (Game of Thrones references provided for our fellow fans – you’re welcome). Hopefully the change of seasons from fall to winter and the accompanying year-end appeal planning and execution feels less like you’re facing the Night King and an army of Wights and more like you’re planning a feast for your loyal bannermen or awaiting the Lannister loot train (minus the pesky Targaryen dragon attack).

For many organizations the year-end push yields a significant portion of annual giving. By November you’ve likely already planned your appeal, written your letters and booked your mail house, but have you planned for measuring your success and course-correcting any shortcomings? If not, we’ve pulled together a few tips to guide you on your quest for the Iron Throne, errr….I mean, for a successful year-end appeal!

Continue reading

Making the Most of Volunteers

Are your volunteers worth their weight in gold, or are they simply weighing you down?

By Laura Edman, Vice President, The Alford Group   Read Laura’s Bio

Have you ever thought to yourself, “Why do I bother with volunteers? It would be so much easier if I just do this myself.”

I admit it; over my 30-plus years as a fundraising professional, that thought has crossed my mind more than once. Yet whenever that happens, I think about the many times during my career when volunteers have made the critical difference between success and failure, between reaching that stretch campaign goal and falling short, or between successfully recruiting that key board member and having them turn down the opportunity.

So, how can you make sure that your volunteers really are worth their weight in gold, instead of being too much trouble to bother with? Here are some tips that might help you and some resources for more information. Continue reading

Three Corporate/Social Sector Partnership Conversations I’m Having Right Now

By Diane Knoepke, Vice President, The Alford Group

 

Over just the past few months, we have been the beneficiaries of an absolute embarrassment of riches in terms of high-powered convenings and insight-filled reports related to corporate/social sector collaboration and investment. I dare say we are seeing an unprecedented level of research and conversation about the role of companies in driving social sector outcomes and vice versa. While digesting it all can feel like sipping from a firehose, I’m finding that so many of my partnership conversations right now are coming back to three themes, all of which are supported and driven by these great insights coming from all corners of the corporate social innovation and philanthropic worlds.

#1 Heightened consumer expectations, and how companies are responding

Sixty percent (60%) of Americans now expect companies to play a greater role in society, particularly given the new administration. Tina-Marie Adams, Midwest Managing Director of APCO Worldwide, shared this data point at last month’s Social Innovation Summit, drawn from research her firm had recently completed. This is further borne out by data from Cone Communications’ 2017 CSR Study, which found that “millennials are putting their faith in companies to ignite change,” with 71% of millennials hopeful that business will take the lead (compared to U.S. average of 63%). Continue reading

Prospect Research: The Breakthrough Guide to the Basics

Prospect research can be a complex subject, but it’s vital to growing and developing your nonprofit’s donor base.

With over $373 billion donated last year, giving is on the rise, which means that prospect research is more important than ever for capitalizing on your donors’ generosity and building strong relationships with them.

In this guide, we’ll cover all of the basics, from the definition down to the nitty-gritty details of how prospect research can work for you!

Specifically, we’ll answer these questions:

Let’s get started!

What is prospect research?

Prospect research is the process of learning more about a specific donor or a group of donors so that your nonprofit can cultivate and manage them more effectively. Continue reading

Giving USA Numbers and Beyond

TAG group photo2Photo: Alford Group staff at As Good as It Gives: America’s Philanthropy Today on June 17, 2016 at Mesirow Financial in Chicago.

 

The Alford Group co-sponsored As Good as It Gives: America’s Philanthropy Today with Mesirow Financial in Chicago to share this year’s Giving USA numbers and discuss what the numbers mean for not-for-profit organizations.

Here are the main takeaways:

  1. Giving is on the rise

The Alford Group’s Executive Vice President Sharon Tiknis and Senior Consultant Diane Knoepke presented to the room and reported that 2015 was America’s most generous year ever, as donors collectively gave over $373 billion. Slide 7Giving is on a two-year increase, as 2014 was previously charted as the most generous year of giving. Since the Great Recession ended in 2009, giving has increased by 23 percent. Individuals continue to represent the majority of giving in America at 71 percent of total giving in 2015.

 

Continue reading

One Key Practice of Today’s Leading Cause Marketers

Feature Image 5 Midway through last week’s Cause Marketing Forum (CMF), during Katrina McGhee’s great talk on personal branding, I noted that a significant number of the CMF presenters—representing both causes and companies—were explicitly emphasizing one key practice. These cause marketing leaders focus on their strengths. They understand their organizational strengths and partner with others to mitigate their organizational weaknesses. In contrast to the trends earlier this decade when it started to feel like major cause marketers were shifting to owning self-made cause platforms over building partnership portfolios, this strengths-based approach is facilitating significant creativity and impact.

Instead of adopting a certain trend in structure or activation, today’s cause marketing leaders are focusing on what will work for them. For some, that is creating an owned national platform with local and agency partners providing support. For others, it is forging one or more partnerships of complementary opposites who each bring what the other needs. Through collaboration, they are then able to achieve the business and social impact results that they could not have achieved on their own.

Four Examples from Cause Marketing Forum 2016:

A few examples (of many, many more) that I found particularly instructive from last week’s event: Continue reading