Tag Archives: philanthropy

Prospect Research: The Breakthrough Guide to the Basics

Prospect research can be a complex subject, but it’s vital to growing and developing your nonprofit’s donor base.

With over $373 billion donated last year, giving is on the rise, which means that prospect research is more important than ever for capitalizing on your donors’ generosity and building strong relationships with them.

In this guide, we’ll cover all of the basics, from the definition down to the nitty-gritty details of how prospect research can work for you!

Specifically, we’ll answer these questions:

Let’s get started!

What is prospect research?

Prospect research is the process of learning more about a specific donor or a group of donors so that your nonprofit can cultivate and manage them more effectively. Continue reading

Giving USA Numbers and Beyond

TAG group photo2Photo: Alford Group staff at As Good as It Gives: America’s Philanthropy Today on June 17, 2016 at Mesirow Financial in Chicago.

 

The Alford Group co-sponsored As Good as It Gives: America’s Philanthropy Today with Mesirow Financial in Chicago to share this year’s Giving USA numbers and discuss what the numbers mean for not-for-profit organizations.

Here are the main takeaways:

  1. Giving is on the rise

The Alford Group’s Executive Vice President Sharon Tiknis and Senior Consultant Diane Knoepke presented to the room and reported that 2015 was America’s most generous year ever, as donors collectively gave over $373 billion. Slide 7Giving is on a two-year increase, as 2014 was previously charted as the most generous year of giving. Since the Great Recession ended in 2009, giving has increased by 23 percent. Individuals continue to represent the majority of giving in America at 71 percent of total giving in 2015.

 

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One Key Practice of Today’s Leading Cause Marketers

Feature Image 5 Midway through last week’s Cause Marketing Forum (CMF), during Katrina McGhee’s great talk on personal branding, I noted that a significant number of the CMF presenters—representing both causes and companies—were explicitly emphasizing one key practice. These cause marketing leaders focus on their strengths. They understand their organizational strengths and partner with others to mitigate their organizational weaknesses. In contrast to the trends earlier this decade when it started to feel like major cause marketers were shifting to owning self-made cause platforms over building partnership portfolios, this strengths-based approach is facilitating significant creativity and impact.

Instead of adopting a certain trend in structure or activation, today’s cause marketing leaders are focusing on what will work for them. For some, that is creating an owned national platform with local and agency partners providing support. For others, it is forging one or more partnerships of complementary opposites who each bring what the other needs. Through collaboration, they are then able to achieve the business and social impact results that they could not have achieved on their own.

Four Examples from Cause Marketing Forum 2016:

A few examples (of many, many more) that I found particularly instructive from last week’s event: Continue reading

diversity art showcase

Diversity Art Showcase at AFP International

There were three remarkable winners of the Diversity Art Showcase at this year’s AFP International Conference. Laura, Oscar and Tali’s work depicts how they view philanthropy. The winners, all from Art with a Heart and Lakeland Elementary/Middle School in Baltimore, explored the ideas of diversity and philanthropy through mixed media creations. Local artists judged the student’s artwork to award a first, second, and third place. The winning pieces were displayed in the Diversity Youth Art Showcase during AFP’s March 2015 International Fundraising Conference at the Baltimore Convention Center. The students were recognized throughout the conference, including at the opening plenary with 3,500 conference attendees in the audience.

Watch the video below to hear Brenda Asare, President & CEO of The Alford Group talk about our firm’s calling to engage the sector around diversity, and what the Diversity Session and Diversity Art Showcase bring to the artists, conference attendees and the broader AFP community.

See the photo gallery of the 2015 Showcase winners below.

Diversity Art Showcase at the AFP 2015 International Fundraising Conference, March 29-31, 2015, in Baltimore, Md. from AFP IHQ on Vimeo.

The Alford Group has been a proud sponsor of Diversity at the AFP Conference for 16 years. We hold a strong commitment to diversity as one of our core values, and continue to encourage conversation about diversity in the not-for-profit sector through many different lenses.

 

women leading philanthropy

Diversity in Fundraising: Women Leading Philanthropy

The Diversity Session at the AFP International Conference this year focused on Women in Philanthropy. This was the first time the session had revolved around that aspect of diversity, and the session was very well attended.

The session was introduced by Brenda A. Asare, The Alford Group’s President & CEO. A panel offering insight into their own experience as female philanthropists and researchers in the field included:

  • Una Osili, Director of Research at the Indiana University Lilly Family School of Philanthropy
  • Sylvia Brown, Principal of Brown Capital Management, Inc.
  • Ann Allston Boyce, President of the board of The T. Rowe Price Associates Foundation

The trend our firm has seen, and that many researchers and practitioners have seen, over the past decade, is that women are becoming more influential in charitable giving and leveraging their power to influence philanthropic decision making. This trend guided the conversation for the panel, which focused its energy on helping attendees understand how women are changing the philanthropic landscape, how to shape strategy to effectively engage women philanthropists, and how to cultivate and steward women donors for maximum impact in their organizations.

In the past, most organizations focused their fundraising efforts on male donors, given the traditional assumption that women were not making philanthropic decisions for their households. As women have begun to increase their rates of college enrollment, women enter the workforce and into higher paying jobs, and as women increasingly outlive men, the philanthropic sector has begun to see an increase in the visibility of female participation as major donors. Whether by accumulated wealth through their own work, or inherited wealth from family or spouses, female donors are having a significant impact on philanthropic initiatives. And more frequently, couples are making philanthropic decisions together.

Women give in many ways. Researchers are finding that across income levels, there is a real interest in philanthropy among women. But it’s not just through treasure that women are looking to contribute – women are increasingly becoming involved through their time and talent. Women are present in leadership for philanthropic organizations, helping to lead fundraising campaigns, plan events, and offering their expertise on governing and auxiliary boards and as staff.

Dr. Una Osili, a member of the panel, oversees research into how and why gender matters is the Director or Research and Chair of the research council of the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy at Indiana University.

“There are some really powerful examples of the dynamic role women are playing in philanthropy. A few examples include Women Moving Millions, the American Red Cross’ Tiffany Circle and Indiana University has a Women’s Philanthropy Council. In order to cultivate women donors, organizations have to think about how female donors might differ – how do they want to give, what do they want to give to, does being part of a network impact their giving?

“Establishing philanthropy through gender lines and understanding motivations is relatively under researched. As women play a more visible role, especially in leadership around the world, there is more interest in asking what are some things about my organization that can reduce barriers for women being involved? What is working elsewhere and how can I apply that to my own organization?”

The challenge of identifying how women want to engage in to the philanthropic landscape corresponds to the challenge of addressing diversity in philanthropy more broadly.

Dr. Osili says that “one size doesn’t fit all. When engaging with diverse communities, ethnically, religiously, multi-racial and multi-cultural donors, similar to female donors, you have to determine what are the barriers – how to ask, how to cultivate, what language and style is important to them. You have to use new approaches to bring new donors in – what worked in the past might not work for donors with different backgrounds, beliefs or cultures.”

She continues, “The broader message about women and diversity in philanthropy is that as the world become more connected and we interact much more with people of different backgrounds and characteristics, there are more opportunities to engage different types of donors – but you have to adapt to make your organization more inclusive of different types of donors.”

The Alford Group has been a sponsor of the Diversity Session and the Diversity Art Showcase at the AFP International Conference for 16 years. We hold a strong commitment to diversity as one of our core values, and continue to encourage conversation about diversity in the not-for-profit sector through many different lenses.

The Unfortunate Lure of Small Not-For-Profit Governing Boards

pic_Committees1Over the past several years, many not-for-profits have begun to shrink their boards to sizes ranging from 9 to 12 people.  Both board and staff leaders have argued that a smaller board is more productive and easier to manage.  This model seems to be coming from the for-profit board where smaller boards are the norm (comparably) and chief executives are also the board chair (though this trend is changing as more corporate boards are choosing an independent director to be the chair of the board).

I would contend that the size of the board should be based on the amount of community engagement the organization wishes to have.  If a not-for-profit organization does not require significant community engagement then it does not need to structure itself with a large amount of community interaction.  However, if philanthropy is to play a role in the organization, then community engagement at the volunteer leadership level is essential.

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