LuCinda Vacura

Business Development & Marketing Director

"Bold, transformational change requires bold, transformational action. Together, we can accomplish more than we ever could alone."

LuCinda Vacura leads the firm’s marketing and business development efforts. She is responsible for developing and maintaining a firm-wide strategic marketing plan that identifies, reaches and engages new markets while uncovering business opportunities.

LuCinda has devoted her career to the social impact sector. With over a decade of experience working for not-for-profit organizations prior to joining The Alford Group, she has helped tackle some of the most pressing social issues of our time through community organizing, fundraising, and advocacy.  Prior to The Alford Group, she was the Midwest Campaign Manager for the Union of Concerned Scientists where she helped found and launch the organization’s Midwest office.  She helped craft the vision for the office and went on to lead the strategic planning and campaign operations for the region.

Preceding her role with the Union of Concerned Scientists, LuCinda led advocacy and communication efforts with Environment America. There she organized thousands of volunteers, raised close to $1 million in grassroots donations, and met with hundreds of legislators and the White House on the issues of clean water, clean air, and climate change.

In 2008, LuCinda worked to increase voter turnout in that year’s election cycle. She worked as the Midwest Regional Director for the Community Voters Project.  There she oversaw nine grassroots voter registration offices across the region that collectively registered 97,000 minority citizens to vote in the election.

Outside of the office, LuCinda enjoys serving her community in a volunteer capacity. She sits on the board of Wisconsin Environment Research & Policy Center and serves on the communications leadership committee with Conscious Capitalism Chicago.  In 2012, she ran the Chicago Marathon to raise money for the nonprofit Back on My Feet.

When she is not working or volunteering, you can find LuCinda running on The 606, writing travel articles, and spending time with family and friends.

Joined The Alford Group: 2016


  • M.S. Integrated Marketing Communications, Medill, Northwestern University
  • B.A. Public Relations and Business Administration, University of Wisconsin-Eau Claire
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