Mary Kaufman-Cranney, CFRE

Vice President

Mary Kaufman-Cranney is a 30-year veteran of fundraising/development. In September 2017, she joined The Alford Group as Vice President. Prior to September 2017, she served as director of philanthropy for The Nature Conservancy (TNC) of Washington. Prior to her joining The Conservancy, she served for several years as the director of development for Seattle Opera and 20+ years as head of development with the YMCA of Greater Seattle.  She currently also serves as an adjunct co-professor at Seattle University for a graduate fundraising course.

Throughout Mary’s career, she has directed a dozen campaigns, securing more than $250 million for work in Washington and around the world. Some of her key accomplishments include developing Washington TNC’s major gift program, doubling annual operating support in three years and successfully conducting a $33 million comprehensive campaign, supporting the philanthropy team to secure a $26 million gift to Africa, and leading TNC’s effort to launch a $160 million campaign in July 2015 for Washington and Global concerns with 58% of the goal achieved in the first two years of a five-year effort. She also directed three major YMCA capital campaigns securing $60 million to build new community YMCAs and launched a major gift program for the YMCA of Greater Seattle, helping to secure over $50 million in commitments for program expansion. While at Seattle Opera, she reinvigorated a $10 million annual campaign and led a $75 million comprehensive campaign.

Mary is active in the philanthropy community having served on the Washington AFP Board for a decade, in leadership roles to AFP’s Major Gift Symposium and chaired numerous community organizations fundraising efforts. She is a trustee to Washington State University’s Education Advisory Board. She served on the world-wide campaign committee for TNC’s $4B philanthropic campaign. She also has led numerous trainings around the community and country on development topics.

Joined The Alford Group: 2017

Education & Certifications:

  • B.A. Business Administration of Recreation, Washington State University
  • Certified Fund Raising Executive (CFRE) since 1994
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