On Wednesday, June 17, The Alford Group’s Karen Rotko-Wynn, Executive Vice President, shared highlights, trends and key takeaways from Giving USA 2020: The Annual Report on Philanthropy in 2019. Karen’s full presentation, along with a panel discussion with national experts and funders discussing the next normal and the future of philanthropy may be found here.
To be at this moment – mid-June 2020, reflecting on last year’s philanthropy during these challenging and volatile times – well, it feels a bit disconnected. It is hard not to ask why these data points matter; it is difficult to receive this report without wondering what this year’s annual report on philanthropy will say.
However, as the longest running, most comprehensive and most authoritative report on charitable giving in the United States – representing 128 million households, 600,000 nonprofits and 80,000 foundations and businesses – the information reported through Giving USA is deeply relevant. As leaders and staff of nonprofits, it is important to understand data trends and to know where to focus efforts; it is important to know where your organization fits within this data; and it is important to understand this data in relation to navigating our current, very difficult year.
How long can you hold your breath without passing out? A man with strong willpower can hold his breath for two to three minutes. You don’t need me to tell you what happens after eight minutes and 46 seconds of someone holding his knee on your neck.
As people across the world decry the dehumanizing death of George Floyd, it is not lost on me that African Americans have been holding their breath for over 400 years.
Today organizations face new challenges posed by technology, economic trends and uncertain regulatory environments. How can nonprofit leadership rise to meet these demands? Just as the captain of a ship doesn’t look to the waves in order to navigate, your organization is well-steered by strategic thinking.
A strategic plan can transform your organization from surviving to thriving under the guiding star of a strategic plan. Without a clear vision or strategic objective, it will be difficult to generate volunteer enthusiasm and energy for the work necessary to make the weeks, months and years ahead a success.
Every organization is approaching and responding to COVID-19 differently, but regardless of the approach – certainly, all have been considering what fundraising will look like in the coming months and year. We know a rough road lies ahead and no one can predict what this recovery will look like; however, there is some good news.
The Lilly Family School of Philanthropy tracks giving during disasters, and what they’ve seen so far with COVID-19 is record levels of seven-figure gifts being made to organizations. America is being more generous than ever.
The initial shock and fear– or denial – of the Coronavirus outbreak has shifted into, “How long can this possibly go on?”
Just like every person, institution, business and organization, the nonprofit community has never been through anything like this. As a board member of a nonprofit organization, are you wondering how you can help during this time of crisis? Or perhaps you’ve already jumped into the deep end of daily tasks and are trying to help the staff do their jobs?
What does it mean to lead through crisis? Many CEOs are asking themselves this question as they navigate the uncertainty of a global pandemic and an economic Black Swan. We all have heard “let’s hope for the best, plan for the worst” along with “we will get through this.”
It is during times of crisis that leadership matters and the way that leadership shows up can make or break an organization. President of The Alford Group, Brenda B. Asare spent time with Dr. Lee Barker, President Emeritus of Meadville Lombard Theological School discussing leading an organization through challenging times.
“Often when you think you’re at the end of something, you’re at the beginning of something else.” – Mr.Fred Rogers
Our country is facing challenging times as never before due to COVID-19. Fortunately, our nonprofit sector is rising to the occasion by responding in innovative ways to meet unprecedented demand for services. Less visible, but no less critical, is the rapid adoption of technologies for delivering programs, and quickly pivoting fundraising strategies to mitigate revenue loses.
Many organizations are also engaged in major campaigns to address important needs in their communities. Some have hit – or are considering hitting – the pause button, while others are modifying campaign plans and moving forward in new and creative ways.
With the cancellation of traditional fundraising events and the elimination of in-person meetings due to COVID-19, nonprofits across the sector are elevating their donor engagement strategies and reaching their base of support in unparalleled ways during this critical time. In my conversations with clients, some are now challenged to think about how to build a more integrated approach to their current donor engagement strategies while using the systems they already have in place as they pivot to plan for the next fiscal year.
In this time of quarantine, social distancing and wide-spread uncertainty, connecting with donors over virtual channels is more necessary than ever before. Across the country Americans are living in isolation, looking for opportunities to connect with others and give back to those communities being impacted by disruptions related to COVID-19.
Thankfully, new technologies make online connection easier than ever. There are many digital tools out there. This blog post will highlight a few that we have recently used with our clients and would like to share with you!
As seasoned fundraising consultants at The Alford Group, we can say there’s never been anything like COVID-19. However, we have helped our clients through many crises over our 40-year history and the lessons we’ve learned can be applied to today’s challenges.
Since the outbreak hit, my colleagues and I have been working around the clock with clients who are scrambling to transition to this new virtual reality, all while trying to maintain fundraising momentum. This crisis is affecting organizations in a wide variety of ways. Some organizations are experiencing a survival crisis, others are working to raise the additional funds needed to match the increase in demand for their services, and others are pulling out all the stops to not skip a beat as they move forward with their campaigns.
Over the past few weeks, we’ve held our breath as Congress worked to pass a $2.2 trillion Coronavirus Aid, Relief, and Economic Security Act (CARES Act or “stimulus package”) on Friday, March 20, 2020. While the enduring impact of COVID-19 and the reach of this package is not yet known, nonprofits across the sector are looking to this bill to find answers in its many provisions, from forgivable emergency loan programs to direct cash infusions.
A Message from Brenda B. Asare, President and CEO, The Alford Group
The Coronavirus (COVID-19) has created unexpected challenges and new daily realities for your organization. While this is uncharted territory for all of us, we know that the need for your services and programs continues and The Alford Group stands ready to be your partner through this difficult time.
One reality that is not new is that Americans are generous – in good times and bad. That history of generosity has enabled us to weather challenges and come through difficult times stronger.
In recent meetings with many organizations we are helping clients navigate and create strategic approaches to meet increased demands for services, pivot on special events and engage with donors in meaningful ways. Over the past 40 years, The Alford Group has helped our clients navigate through national crisis, economic downturns and organizational challenges.
The most important thing to remember is that your donors and volunteers care about you and your mission. They want to know how they can help your organization. Here are some proactive steps – and specific strategies being implemented by our clients – to consider.