During my tenure as the head of development with the YMCA of Greater Seattle, I was lucky enough to be there for the organization’s 125th anniversary.
As the 120th year of the YMCA of Greater Seattle loomed ahead, I asked our public relations volunteers if we should start getting ready to celebrate. Their reply? A resounding, “No! Save it for the big one at 125 – but start planning now.”
“Five years out?” I thought to myself. “That seems crazy!” But as we started to explore the significance of the 125th and realize that no update had been done on our history timeline since the 100th – not to mention electronically capturing our history and thousands of photos dating back to the late 1800s – we had lots to do. Continue reading →
I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.
Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.
What is a major campaign?
As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.
Definition of a Major Campaign:
A carefully organized, intensive fundraising effort in a specific amount of time designed to secure extraordinary gifts for specific purpose(s) that propel the organization to a whole new level of achieving its mission & reaching its vision Continue reading →
While presenting at a recent AFP lunch meeting, I asked the audience, “How many of you have at least a few board members engaged in your major gift fundraising efforts?” Not to my surprise, only a handful of the more than 100 fundraisers in the room raised their hands. Then I asked, “How many of your board members are passionate about your mission?” As you would imagine, everyone in the room raised their hand! So, how do we turn that passion into fundraising action? Here are a handful of tips and tools to get results: Continue reading →
Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.
Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!
How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading →
Have you ever thought to yourself, “Why do I bother with volunteers? It would be so much easier if I just do this myself.”
I admit it; over my 30-plus years as a fundraising professional, that thought has crossed my mind more than once. Yet whenever that happens, I think about the many times during my career when volunteers have made the critical difference between success and failure, between reaching that stretch campaign goal and falling short, or between successfully recruiting that key board member and having them turn down the opportunity.
So, how can you make sure that your volunteers really are worth their weight in gold, instead of being too much trouble to bother with? Here are some tips that might help you and some resources for more information. Continue reading →
By Amy Hines, Senior Vice President, The Alford Group
With the start of an unprecedented intergenerational wealth transfer, not-for-profits have a lot to gain by avoiding any inadvertent pitfalls that deter potential donors from contributing to their efforts. With access to the internet, donors do not have to rely on government scrutiny to avoid unscrupulous charities (Besides, government entities have limited authority as watchdogs). Donors can look for evidence themselves, vetting charities with a tap or a click.
Maintaining integrity is key—but ensuring that an organization’s optics convey that integrity is also essential.
A potential donor’s due diligence before opening her wallet, is likely to take place by heeding to the credo–“follow the money.” While that may in fact be just a line in a movie, it resonates in the philanthropic ether as a sound way to approach investigating an organization’s worthiness.
How do potential donors assess the money trail? There are several logical ways:
Look at the organization’s website to see if financial information is being reported in a transparent way.
Go online to GuideStar, the primary resource for accessing an organization’s IRS 990 and comparing similar organizations.
Go online to Charity Navigator to see how the organization is rated.
Go online to BBB Wise Giving, to check out whether they have been accredited as a trustworthy national organization.
It’s important for not-for-profits to manage the optics of their organizations in these four locations. Here’s how.Continue reading →
Almost every company is a good fit for at least a handful of nonprofits, and every company is a bad fit for quite a few nonprofits. The inverse is also true: almost every nonprofit is a good fit for at least a handful of businesses, and every nonprofit is a bad fit for quite a few companies.
With increasingly discerning audiences, a volatile political climate, blurred lines that used to seem bright, and the unprecedented speed of change and information, what must nonprofits and companies do to successfully partner with one another?
How to fortify partnerships against the elements
Any partnership without a little bit of risk is also likely a partnership without any value or interest. Of course, we all know there are good risks and bad risks. Below you will find ways to make sure the risks you take are planned and smart and likely to have great returns. Here are the five must-haves for a successful corporate-nonprofit partnership: Continue reading →
How to find great, or even good, nonprofit board members is an ongoing challenge. For many nonprofit organizations the board development issue feels especially urgent right now. The competition for good board members is increasing.
The philanthropic environment has nearly recovered from the Great Recession, but many philanthropists are still very cautious about where to invest their dollars, time and energy. Organizations who have been largely supported by government grants and contracts, their long-held intention to diversify their revenue through board members with financial capacity and connections, are now faced with the reality that it’s harder than they thought to find strong board members.
Regardless of the type of nonprofit you serve, its size, or the nature of your board and organizational funding, the following tips will help you get started on a productive path of board development. Continue reading →
If you’ve ever been part of a Board, you know that people join Boards for any number of reasons – personal, professional, social, self-interest, dedication to the mission of the organization. There are many benefits to individuals for volunteering as a Board member, not least of which is feeling that you’re giving back.
But, whatever the reason for Board membership, it’s always good to have a reminder handy of what the primary reasons are for the Board’s existence, and what the roles are that Board members fill. And, whether you’re a new or seasoned Board member, it’s good to know what your organization expects from you – and to check in on that from time to time to make sure your expectations are aligned.
Our Senior Vice President and Midwest Division Manager, Brenda Asare, was featured this week in 501 Video’s Movie Monday! To see Brenda’s video, click here. If you haven’t already signed up for Movie Mondays, they are a great way to get insight from your colleagues in the not-for-profit world on issues from governance to major gifts to best practices in fundraising.
And here’s what Chris Davenport, creator of Movie Mondays, had to say about Brenda’s video:
Are your board members enthusiastic to come to board meetings? In this week’s movie, Brenda B. Asare from The Alford Group talks about how board meetings are being run differently to better engage their members and to be more effective. She has several ideas you may want to incorporate if you’re not already doing so.
The Alford Group is also working on another, top-secret project with 501 Videos, which will be released in a few weeks. Check back in with us to find out how you can get involved in our latest project.