Effective Donor Communication Strategies During COVID-19

Moderator: Brenda B. Asare, President and CEO, The Alford Group

Panelists:

  • Alyssa Conrardy, President and Co-founder, Prosper Strategies
  • Cara Gosse, Vice President of Communications and Development, Family Services of Northeast Wisconsin
  • Kathy Schaeffer, Kathy Schaeffer Consulting, LLC

COVID-19: Four lessons learned in crisis management

By Mary Kaufman-Cranney, CFRE, Vice President

As seasoned fundraising consultants at The Alford Group, we can say there’s never been anything like COVID-19. However, we have helped our clients through many crises over our 40-year history and the lessons we’ve learned can be applied to today’s challenges.

Since the outbreak hit, my colleagues and I have been working around the clock with clients who are scrambling to transition to this new virtual reality, all while trying to maintain fundraising momentum. This crisis is affecting organizations in a wide variety of ways. Some organizations are experiencing a survival crisis, others are working to raise the additional funds needed to match the increase in demand for their services, and others are pulling out all the stops to not skip a beat as they move forward with their campaigns.

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COVID-19 Stimulus Bill Includes Charitable Giving Incentives: What This Means for Donors

By Jennifer Shin, MBA, CFRE, Consultant – LinkedIn

Over the past few weeks, we’ve held our breath as Congress worked to pass a $2.2 trillion Coronavirus Aid, Relief, and Economic Security Act (CARES Act or “stimulus package”) on Friday, March 20, 2020. While the enduring impact of COVID-19 and the reach of this package is not yet known, nonprofits across the sector are looking to this bill to find answers in its many provisions, from forgivable emergency loan programs to direct cash infusions.

Meanwhile, nonprofits have focused on communicating to their supporters at all levels as they’ve had to make very difficult decisions and invited philanthropists to join them in finding solutions. Please check out the message by The Alford Group’s President and CEO Brenda Asare that outlines ways some organizations have leaned in and facilitated deep and meaningful conversations around the community.

Now, let’s take a focused look at the varying charitable giving incentives for individuals and what this means for donors. Continue reading “COVID-19 Stimulus Bill Includes Charitable Giving Incentives: What This Means for Donors”

A New Philanthropic Landscape: Navigate confidently through COVID-19

A Message from Brenda B. Asare, President and CEO, The Alford Group

The Coronavirus (COVID-19) has created unexpected challenges and new daily realities for your organization. While this is uncharted territory for all of us, we know that the need for your services and programs continues and The Alford Group stands ready to be your partner through this difficult time.

One reality that is not new is that Americans are generous – in good times and bad. That history of generosity has enabled us to weather challenges and come through difficult times stronger.

In recent meetings with many organizations we are helping clients navigate and create strategic approaches to meet increased demands for services, pivot on special events and engage with donors in meaningful ways. Over the past 40 years, The Alford Group has helped our clients navigate through national crisis, economic downturns and organizational challenges.

The most important thing to remember is that your donors and volunteers care about you and your mission. They want to know how they can help your organization. Here are some proactive steps – and specific strategies being implemented by our clients – to consider.

Continue reading “A New Philanthropic Landscape: Navigate confidently through COVID-19”

2020 Census: Nonprofits Step Up to the Challenge

By Amy Hines, Senior Vice President

It’s hard to believe that 10 years have passed since the last census and it’s more important than ever to make sure everyone is counted. Nonprofit organizations have a major stake in ensuring that the right level of funding is budgeted based on the results of this census.

“There are serious concerns that children under five years old may be missed, as well as other vulnerable populations who were undercounted in the last census conducted in 2010,” says Brenda B. Asare, President of The Alford Group. “A lot is at stake for the next decade and we need our trusted community leaders and nonprofit organizations to help spread the word.”

The Census Impacts Us All

The constitution requires the U.S. government to count the number of people living in the country every 10 years, which directly impacts how much federal funding is allocated based on population. This data informs an estimated $675 billion in federal funding to state agencies and nonprofits across the country to provide:

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Vision 2020: Planning Strategy for the New Year

By Sharon Tiknis, Executive Vice President & East Division Manager and Lieve Buzard, Client Service Associate

It’s the beginning of a new year, and across the country Boards of Directors and staff members are gathering for annual retreats – a time to renew and refresh vision for the many challenges and opportunities in the year ahead.

You might be wondering, what scenarios could unfold in the course of planning for 2020 and beyond? We have a few examples to share. Someone on your organization’s Board of Directors may have a big hairy audacious goal for future growth and impact. Or you may be facing a cash flow crisis that requires tough trade-offs and strategic pivots. You may find strategic discussion running in circles from a lack of cohesion between staff and board leadership and your organization’s roles in the community.

Without a clear vision or strategic objective, it will be difficult to generate volunteer enthusiasm and energy for the work necessary to make 2020 a success.

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Gratitude Beyond the Thank You Letter

By Molly Hansen, Vice President

During this time of year, gratitude is front and center as the holiday spirit begins to take shape in our communities. However, we know that for nonprofit leaders like you, gratitude is not just felt during this time of year but infused in our work all year long.

In fundraising, we know that sending thank you letters within a few days of receiving contributions is an essential pillar of a basic development program. Additionally, there are countless articles on the internet with excellent suggestions for going further in expressing gratitude to your donors and I wanted to share a few of my favorites with you as you come up with new ways to further engage your most valued supporters:

  • Send a welcome packet to new donors with information about the impact of their giving
  • Set up board members to make thank you calls to a few donors each month
  • Engage donors as volunteers, especially with direct contact with your organization’s participants and programs

The idea is to bring people closer to your organization. These small gestures can have a positive and lasting impact on your donor retention – keeping your donors year over year and increasing the level of their contributions.

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How to Create a Strong Development Plan to Drive Fundraising Success

Presented by:

  • Sharon Tiknis, Executive Vice President, The Alford Group
  • Mary Hackett, Associate Vice President, The Alford Group
  • Krista Eckhardt, Associate Director of Development Operations, Francis W. Parker School
  • Samuel Watters, Data Analyst, Francis W. Parker School

Slide Deck: Create a strong development plan to drive fundraising success