Congratulations! As you near year end, you can momentarily rest in cruise control knowing that the craze of event season is an image in your rearview mirror. Imagine you’re in a position where both the total number of attendees and the number of new attendees spiked at the variety of friend-raising events you’ve held throughout the year. Exhale a sigh of relief, crank up the volume to your favorite song and enjoy the fruits of your labor!
Now the dust is settling and it’s time to take back control of the car. You run your annual metrics and expect to see strong retention numbers with the added donor engagement you’ve invested in over the last two years. To your surprise, you see that retention rates for the last fiscal year actually decreased for the first time in several years. Yikes! Before you accelerate off the next exit, let’s take a deeper dive. Along the way, we’ll provide helpful strategies to get ahead of these downward trends. Continue reading “Highway to Your Fundraising Metrics”
Annual giving programs typically serve as fundamental revenue engines for nonprofit organizations and yet are notoriously knotty plans to put on paper. We need our institutional leaders, boards and staff to understand our plans. Making them understandable, measurable, achievable, and yet strategic and ambitious is part of the job of the chief development officer. How best to do that?
What to include in annual giving?
By definition, an annual giving program encompasses solicitations that recur each year, and that should produce incrementally greater results over time, increasing the number of donors and dollars raised. The program should generate predictable cash income at targeted times in the year, based on when solicitation activities are scheduled to occur. Annual giving income addresses an organization’s need for current funds, largely, but not exclusively unrestricted. Continue reading “Comprehensive Annual Giving – Roadmap to Creating Your Plan”
The Alford Group celebrated 40 years of impact with Giving USA events across the country, including in Chicago, Seattle, Tacoma and Vancouver, WA.
Thank you to everyone who joined us for presentations sharing the recently released Giving USA 2019 Report on Philanthropy for the Year 2018. There is a lot to consider in reviewing Giving USA 2019’s report, so let’s dive in and discuss some key takeaways.
Guest blog by Sarah Tedesco, Executive Vice President, DonorSearch
Are you frustrated that your fundraising efforts don’t have your desired result? That’s okay! It’s good to be frustrated at your fundraising campaigns because that means you have not only identified a problem, but you are willing and ready to make some changes to fix it. (You should be worried if your team seems unconcerned that your organization isn’t yielding as much revenue as it could!)