How to Effectively Grow Revenue through Corporate Partnerships in the COVID Era

Free Webinar | Tuesday, September 22, 2020


Some nonprofits wonder if they should pause their corporate outreach due to the impact of COVID-19 on companies. However, many companies are interested (and eager!) in maintaining their support of and visibility with nonprofits. Many companies are digging in to help with pandemic-related challenges and are looking for ways to get involved. We will spotlight The Alford Group’s recent corporate partnership work with Girl Scouts of Greater Chicago and Northwest Indiana. This webinar demonstrated why and how nonprofits can maintain AND grow a successful corporate partnership strategy during the pandemic.

• Reviewed a step-by-step and revamped sales and outreach process
• Examined how to build an ROI-driven value proposition: Shift from transactional, event-based sponsorship to partnerships that truly meet corporate objectives around initiatives like Social Responsibility and ESG Investing
• Determined the importance of collaborating with companies as part of the partnership creation process
• Explored virtual partnership and sponsorship benefits that truly drive ROI for companies

Creating a Culture of Equity: Putting the Elephant on the Board Table

AFP Summer Session | August 6, 2020 | 2:00 – 3:00 p.m.ET

Presented by Carmen Marshall, Christi Green, Steve Ziger, FAIA, Amy T. Seto, CPA and Mary Warren

Sponsored by The Alford Group

Effective nonprofit organizations and boards are built and developed on equitable practices, continuous self-evaluation and intentionality that align organizational values with what organizations value. A panel of philanthropic leaders will have a courageous discussion about helping your organization create a more equitable culture in these changing times.


Giving USA and the New Age of Philanthropy in the Pacific Northwest

Wednesday, August 12, 2020 | 9:00 a.m.-10:30 a.m.PT (90 mins)

A new age of philanthropy is upon us. The Alford Group will present the recently-released Giving USA report looking back at 2019 giving, which will inform our look forward for the Pacific Northwest region. A panel of local experts will then speak to how the regional philanthropic landscape has and will continue to change since COVID-19. We will discuss how we are being called to do better to bridge the inequities and system failures clearly revealed in this global health and financial crisis, and work to create economic dignity and improve the quality of life for all.


Brenda B. Asare, President and CEO, The Alford Group





Karen Rotko-Wynn, CFRE, Executive Vice President & West Division Manager





Robin Callahan, CFRE, Vice President of Philanthropic Services, Greater Tacoma Community Foundation




Elena Fracchia, CWS, AVP, Wealth and Philanthropic Advisor, Columbia Bank




Dana Miller, Senior Program Director – Grants, M.J. Murdock Charitable Trust




Anjana Pandey, Vice President of Strategy, Philanthropy Northwest




Giving USA and the New Age of Philanthropy

Free Webinar | Wednesday, June 17, 2020 | 2:00 p.m. ET

A new age of philanthropy is upon us. The Alford Group presented the just-released Giving USA report looking back at 2019 giving, which informs our look forward. The panel of funders spoke to how the philanthropic landscape has and will continue to change since COVID-19. We discussed how we are being called to do better to bridge the inequities and system failures clearly revealed in this global health and financial crisis. Specifically, the panel shared how funders are re-focusing their giving and what nonprofits can do to engage, strengthen and grow their donor relationships.

This webinar is approved for 1.5 points toward CFRE certification.

Access the Full Recoding Here


Brenda B. Asare, President and CEO, The Alford Group




Karen Rotko-Wynn, CFRE, Executive Vice President & West Division Manager




Sharon Tiknis, Executive Vice President & East Division Manager





Laura Coy, Director of Philanthropy Strategy, William Blair; Vice President of the William Blair & Company Foundation




Marguerite H. Griffin, Senior Vice President; Director of Philanthropic Advisory Services, Northern Trust




Stephen Maislin, President & Chief Executive Officer, Greater Houston Community Foundation




Beth McCaw, President & CEO, Washington Women’s Foundation




Access the Full Recoding Here

Ethical Solutions, Practical Tools: Make the Best Decisions During and After the Pandemic

May 19, 2020 | Online

The Covid-19 pandemic has forced nonprofits and grant-making organizations to pause and reflect on every aspect of how they operate.

Nonprofit leaders have made many selfless decisions that demonstrate that we’re “all in this together,” but they’ve also faced some extremely difficult decisions, such as whether to cancel key fundraising events and how to lay off workers.

When making difficult choices, how does an organization thoughtfully consider people, while also considering the bottom line? How can we learn from the recent past, survive, and thrive as we look to the future?

Join the Chronicle of Philanthropy and our expert guests on May 19 at 2 PM ET as we tackle some of the toughest issues nonprofits face due to the pandemic.

This 60-minute webinar will help you:

  • Manage your endowment investments during the economic freefall.
  • Understand what donors and grant makers are going through.
  • Evaluate programs and prioritize those that can best ensure your nonprofit’s future.


President, YFJ Consulting
President, Women In Development, New York


President, The Alford Group
Vice-Chair, The Giving Institute

Program Officer, Arts and Culture
The Heinz Endowments

Client Strategist and Author
BNY Mellon

Founder and Chief Consultant, Innovations Quantified (IQ)
Board Chair, Association of Nonprofit Specialists

This webinar is worth 1 CFRE credit.


AFP ICON Virtual 2020

Online | March 29-31, 2020

In these complicated times, we still learned and developed skills and connected to our community through AFP ICON Virtual. The Alford Group’s West Division Manager and Executive Vice President Karen Rotko-Wynn delivered this message as the Chair of the AFP Foundation:

We’re looking forward to next year in Minneapolis! You can find out more information about AFP ICON 2021 here.

South Sound Philanthropy Summit 2019: Next Generation Philanthropy

September 27 | University Of Washington Tacoma – William W. Philip Hall
Tacoma, WA

Each year, philanthropic leaders from around our region come together for the South Sound Philanthropy Summit, hosted by two volunteer-led organizations, Association of Fundraising Professionals South Sound and South Sound Planned Giving Council, with the goal of bringing together nonprofits, development professionals, allied professionals, funders and philanthropists for a day of education and networking.

We came together to learn, share and grow as a community. Together, we do more, go farther, are more strategic, make a more profound and lasting impact. At the Philanthropy Summit, we “unite to unleash the power of philanthropy.”


  • Michael Moody, Ph.D.Frey Foundation Chair for Family Philanthropy, Cultural Sociologist & Author, 21/64: Generation Impact: How Next Gen Donors Are Revolutionizing Giving. Michael will offer specific ideas and implications for working closely with your next gen, providing best practices and highly practical takeaways for engaging and supporting next gen donors as they figure out their philanthropic roles and prepare to launch their own giving efforts. Learn how the next gen learn best, and who or what influences the development of their values and interest in—and approaches to—philanthropy. Learn from groundbreaking research on the most relevant themes, data, quotes, and findings.
  • Kristen Corning BedfordPresident & Founder, philanthroBE: A Generous Heart: How Feminist Philanthropy is Changing the Culture of Giving. The field of philanthropy has been evolving from acts of doing for to doing with, but large systems of power remain intact. Doing philanthropy differently means examining our own privilege and power in order to dismantle systems of oppression that traditional philanthropy upholds. Using feminist principles of solidarity, reciprocity and agency provide us with a lens to change how and why we give. This new wave of giving is taking hold with both new and seasoned philanthropists, encouraging us to question the systems themselves and commit to a more profound relationship with our “love for humanity.”
  • Victoria WoodardMayor, City of Tacoma, will join us as a very special Lunch Speaker.


Nonprofit Leaders Conference 2019: Everyday Heroes

September 13 | Grays Harbor College
Aberdeen, WA

This was a great day of skill building workshops, networking, and inspiration! Mariah Fosnight, MBA, and Jennifer Shin, MBA, spoke on fundraising ROI.

There was a haiku contest, raffle for $500 for your nonprofit, free professional head shots, continental breakfast and lunch included, and interactive workshop sessions on a wide range of topics including:

  • Fundraising – evaluating ROI, event management, and ethics
  • Board – governance, legal compliance, and board development
  • Volunteers – recruitment, management
  • Sustainability – strategic planning, succession planning, successful collaborations
  • Communications – social media, communications plan, and core messaging



AFP Webinar: Diversity in Philanthropy

July 24, 2019 | 1:00 p.m. Eastern Time | Online

The Future of Philanthropy and Why Diversity Matters

The IUPUI Lilly Family School of Philanthropy released a new report called Women Give 2019: Gender and Giving Across Communities of Color. This report examines the giving patterns, priorities, and attitudes of America’s wealthiest households and, in particular, explores the intersection of race, gender and giving. In 2019, The Alford Group celebrates its 20th consecutive year as AFP’s diversity sponsor and partner. On this webinar, we spoke to the new report and contexted it with our history and first-hand knowledge/experience on this topic.


  • Brenda B. Asare, President and CEO, The Alford Group


  • Lilliane Ballesteros, Interim Executive Director, Latino Community Fund
  • Janelle Choi, Program Officer, Marguerite Casey Foundation
  • Stephanie Ellis-Smith, Founder & Principal, Phila Engaged Giving

As Good as It Gives: America’s Philanthropy Today

Giving USA 2019 presentation and a celebration of The Alford Group’s 40 years of impact

We loved co-hosting this event with William Blair, a wonderful celebration of The Alford Group’s 40 years of impact.

Bringing together philanthropists and experts from all sectors, we presented the latest insights and trends around philanthropy in America based on the data in the newly released Giving USA 2019 report. We then heard from our expert panel on how to differentiate your organization and best articulate your philanthropic value proposition, followed by a robust Q&A session with the audience. We ended the day with a happy hour celebration of The Alford Group’s 40th anniversary.

Key Speakers:

  • Brenda B. Asare, President and CEO of The Alford Group will moderate the event
  • Jamie Phillippe, CFRE, Vice President and Sharon Tiknis, Executive Vice President of The Alford Group will share perspectives on what is behind and beyond the Giving USA 2019 report findings
  • Laura Coy, Director of Philanthropy Strategy and Community Engagement with William Blair will moderate the panel


  • Daniel O. Ash, Associate Vice President, Community Impact, The Chicago Community Trust
  • Cate A. Fox, Senior Program Officer, MacArthur Foundation
  • Jill Zimmerman, Vice President of Development, Greater Chicago Food Depository

AFP Chicago Education Breakfast

June 14 | Kellogg School of Management, Northwestern University
Chicago, IL

We loved sponsoring this year’s AFP Chicago Education Breakfast!

Professional education and networking go hand-in-hand at AFP Chicago’s breakfast workshop series.  Several times per year, AFP Chicago brings together thought-leaders who share their expertise and insights on some of the most pressing issues facing fundraising professionals today.

The topic for June’s Breakfast Workshop is the Ethics and Economics of Diversity.