Some nonprofits wonder if they should pause their corporate outreach due to the impact of COVID-19 on companies. However, many companies are interested (and eager!) in maintaining their support of and visibility with nonprofits. Many companies are digging in to help with pandemic-related challenges and are looking for ways to get involved. We will spotlight The Alford Group’s recent corporate partnership work with Girl Scouts of Greater Chicago and Northwest Indiana. This webinar demonstrated why and how nonprofits can maintain AND grow a successful corporate partnership strategy during the pandemic.
• Reviewed a step-by-step and revamped sales and outreach process
• Examined how to build an ROI-driven value proposition: Shift from transactional, event-based sponsorship to partnerships that truly meet corporate objectives around initiatives like Social Responsibility and ESG Investing
• Determined the importance of collaborating with companies as part of the partnership creation process
• Explored virtual partnership and sponsorship benefits that truly drive ROI for companies