AdNet 2019 Conference
New Orleans, LA | April 7-10, 2019
We had a blast sponsoring this year’s AdNet conference in New Orleans! Download our session’s slides below.
New Megadonor Archetypes – A study of the donors from the Giving Pledge
- Jamie Phillippe, CFRE, Vice President, The Alford Group
- Sharon Tiknis, Executive Vice President, The Alford Group
High net worth individuals are growing in number and are increasingly in the public eye. Some are inclined to give, and their support can make a transformational difference. But how do they approach these decisions? And what might all donors see in the examples set by these high-profile, high-impact donors? New research by Lipman Hearne analyzes the first-person statements of 150+ billionaire households taking part in the Giving Pledge since 2010. We’ll share the key take-aways, including profiles of five new Megadonor Archetypes, and discuss the implications of this research and what it means for growing philanthropy.
Download Slides: Megadonor Archetypes – The Alford Group