The end of the year is around the corner—the single biggest fundraising opportunity of the year! Just how much year-end philanthropic giving will be impacted this year by current events is impossible to know.
In the fundraising forums that I am part of, I often run across the phrase, “We’ve been here before.” I beg to differ! We have not been here before.
It was Machiavelli who first advised “never waste a good crisis.” By that he meant one could look at the opportunities afforded by a crisis to change, to innovate and to improve.
To paraphrase Machiavelli, we advise “never waste a good pause.” Whether it’s a lull in activity or a forced rethinking of business-as-usual, most nonprofits are experiencing a “pandemic pause.” At minimum, everyone should take a moment to consider how to effectively navigate in the new normal. For those who are experiencing a pause, the silver lining is that we can utilize this time to strategically prepare for the future.
We can explore ways to embrace the pandemic pause to PAUSE:
Today organizations face new challenges posed by technology, economic trends and uncertain regulatory environments. How can nonprofit leadership rise to meet these demands? Just as the captain of a ship doesn’t look to the waves in order to navigate, your organization is well-steered by strategic thinking.
A strategic plan can transform your organization from surviving to thriving under the guiding star of a strategic plan. Without a clear vision or strategic objective, it will be difficult to generate volunteer enthusiasm and energy for the work necessary to make the weeks, months and years ahead a success.
Every organization is approaching and responding to COVID-19 differently, but regardless of the approach – certainly, all have been considering what fundraising will look like in the coming months and year. We know a rough road lies ahead and no one can predict what this recovery will look like; however, there is some good news.
The Lilly Family School of Philanthropy tracks giving during disasters, and what they’ve seen so far with COVID-19 is record levels of seven-figure gifts being made to organizations. America is being more generous than ever.
The initial shock and fear– or denial – of the Coronavirus outbreak has shifted into, “How long can this possibly go on?”
Just like every person, institution, business and organization, the nonprofit community has never been through anything like this. As a board member of a nonprofit organization, are you wondering how you can help during this time of crisis? Or perhaps you’ve already jumped into the deep end of daily tasks and are trying to help the staff do their jobs?
What does it mean to lead through crisis? Many CEOs are asking themselves this question as they navigate the uncertainty of a global pandemic and an economic Black Swan. We all have heard “let’s hope for the best, plan for the worst” along with “we will get through this.”
It is during times of crisis that leadership matters and the way that leadership shows up can make or break an organization. President of The Alford Group, Brenda B. Asare spent time with Dr. Lee Barker, President Emeritus of Meadville Lombard Theological School discussing leading an organization through challenging times.
A Message from Brenda B. Asare, President and CEO, The Alford Group
The Coronavirus (COVID-19) has created unexpected challenges and new daily realities for your organization. While this is uncharted territory for all of us, we know that the need for your services and programs continues and The Alford Group stands ready to be your partner through this difficult time.
One reality that is not new is that Americans are generous – in good times and bad. That history of generosity has enabled us to weather challenges and come through difficult times stronger.
In recent meetings with many organizations we are helping clients navigate and create strategic approaches to meet increased demands for services, pivot on special events and engage with donors in meaningful ways. Over the past 40 years, The Alford Group has helped our clients navigate through national crisis, economic downturns and organizational challenges.
The most important thing to remember is that your donors and volunteers care about you and your mission. They want to know how they can help your organization. Here are some proactive steps – and specific strategies being implemented by our clients – to consider.
I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.
Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.
What is a major campaign?
As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.
While presenting at a recent AFP lunch meeting, I asked the audience, “How many of you have at least a few board members engaged in your major gift fundraising efforts?” Not to my surprise, only a handful of the more than 100 fundraisers in the room raised their hands. Then I asked, “How many of your board members are passionate about your mission?” As you would imagine, everyone in the room raised their hand! So, how do we turn that passion into fundraising action? Here are a handful of tips and tools to get results: Continue reading “Five Tips: Engage Your Board in Major Gifts Fundraising”
Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.
Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!
How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading “Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan”