How to Effectively Grow Revenue through Corporate Partnerships in the COVID Era

MODERATOR: Alexis Cooke, Senior Consultant, The Alford Group

SPEAKERS: Dan Kowitz, Founder & CEO, JSB Partnership Consultants; Strategy Partner, The Alford Group

Nancy Wright, Chief Executive Officer, Girl Scouts of Greater Chicago and Northwest Indiana

Slide Deck: Corporate Partnerships Webinar_The Alford Group

Service One-Pager: TAG_OnePager_CorporatePartnerships

How to Effectively Grow Revenue through Corporate Partnerships in the COVID Era

Free Webinar | Tuesday, September 22, 2020 | 2pmET/1pmCT/11amPT

Description

Some nonprofits wonder if they should pause their corporate outreach due to the impact of COVID-19 on companies. However, many companies are interested (and eager!) in maintaining their support of and visibility with nonprofits. Many companies are digging in to help with pandemic-related challenges and are looking for ways to get involved. We will spotlight The Alford Group’s recent corporate partnership work with Girl Scouts of Greater Chicago and Northwest Indiana. This webinar will demonstrate why and how nonprofits can maintain AND grow a successful corporate partnership strategy during the pandemic.

LEARNING OBJECTIVES
• Review a step-by-step and revamped sales and outreach process
• Examine how to build an ROI-driven value proposition: Shift from transactional, event-based sponsorship to partnerships that truly meet corporate objectives around initiatives like Social Responsibility and ESG Investing
• Determine the importance of collaborating with companies as part of the partnership creation process
• Explore virtual partnership and sponsorship benefits that truly drive ROI for companies