The Alford Group’s 40th Anniversary Webinar Series

The Alford Group celebrates 40 years of impact in 2019. This FREE webinar series incorporates best practices, lessons learned and client success stories to provide you with the latest thinking around important topics. Register for free today!

Each webinar is approved for 1.0 CFRE credit.

Fundraising Campaigns: The 4 things you need to reach your goal

Tuesday, October 22, 2019 at 11amPT/1pmCT/2pmET

Fundraising campaigns come in all shapes and sizes, including the number of people involved, the dollar amount raised, the targeted audiences reached, among other elements. No matter the campaign or the campaign goal, there are 4 things you need to be successful. Join us to learn what they are and how to put them into action!


  • Karen Rotko-Wynn, CFRE, Executive Vice President, The Alford Group
  • Alexis Cooke, Consultant, The Alford Group

Diversity: Rewiring your donor engagement strategies

Tuesday, October 29, 2019 at 11amPT/1pmCT/2pmET

Diversity has been a core value of The Alford Group’s for 40 years – yet it’s the momentum today that is shining a bright light on the issue. What can your organization do to be more proactive, strategic and intentional relative to growing engagement and support from diverse donors? Join this webinar to have a direct and honest conversation about what diversity really means for the social sector and explore real options for getting us there. We’ll cover the intersection of race and giving. Philanthropists of color leading the way in this area will discuss how they are approaching this topic and disrupting conventional wisdom.


  • Brenda B. Asare, President & CEO, The Alford Group
  • Panel of experts – details coming soon!

Happy Halloween: Don’t get spooked! How to create a strong development plan to drive fundraising success

Thursday, October 31, 2019 at 11amPT/1pmCT/2pmET

This Halloween, we invite you to join our webinar and discuss the scary things that keep you up at night (demonstrating your organization’s fundraising effectiveness, your never-ending to-do list, etc.) The end of the year is a great time to assess your fundraising operations and consider changes that will increase your overall success. In this webinar, we will discuss what it means to conduct a 360-degree assessment that looks at donor and volunteer engagement, fundraising ROI and progress measurements, staff time allocation and more. Bring your treats to the webinar and make it a Halloween data strategy party in your office!


  • Sharon Tiknis, Executive Vice President, The Alford Group
  • Mary Hackett, Associate Vice President, The Alford Group